Wisdom Studio + Lumen Agent
Product Design / AI & Data
·
2023-2026
ROLE
Sole Product Designer
TEAM
2 PMs · 3 data science · 3 backend · 2 frontend · 1 search
TIMELINE
2023 – 2026
OUTCOME
Help bot turned context-aware AI agent, carried into Hootsuite Wisdom
Widget-aware mode: the agent answers about the dashboard widget the user selected
When I joined the project, Yeti answered help-centre questions in a small floating panel. Large enterprise clients wanted more: answers grounded in the page and data they were looking at, and assistants built for specific teams. From 2023, I led the evolution of the assistant and designed every part of Wisdom Studio.
The agent opens as a compact floating panel over the page, with suggested prompts
Wisdom Studio: admins create custom agents with instructions, capabilities and a live preview
the challenge
As the assistant grew, five constraints shaped the design:
Small space, growing scope: every new capability had to fit a compact floating panel that sits over dense dashboards, without hiding the data users were analysing.
Many modes, one assistant: users needed to know at a glance whether the agent was answering from the help centre, the page they were on or a specific widget.
Enterprise governance: admins needed to create custom copilots and control exactly which people or teams could use each one.
Requests from global brands: large FMCG, beauty and telecom clients asked for copilots built around their own use cases.
A merger on a deadline: after the acquisition, Yeti and Hootsuite's OwlyGPT had to become a single AI, Wisdom, on a tight timeline.
Design goal: make a growing set of AI capabilities feel like one simple assistant, and give admins control without adding complexity for everyone else.
Page-aware mode on Topic Analytics: the page is added as context from the input
Widget-aware mode: a widget's header menu sets it as the agent's scope
Research. Feedback and use-case requests from large enterprise clients shaped the roadmap, which I worked through with the PM and the engineering team.
What I designed:
Compact, tabbed architecture: conversation, history and settings organised in tabs, so the panel stays small while the feature set grows.
Saved conversations, so users can return to earlier analyses instead of starting again.
Three context modes: Quick Search, Page-Aware (active on Topic Analytics) and Widget-Aware (active on Dashboards and Reports). The panel switches its prompt library and behaviour to match where the user is, and signals the active mode.
Wisdom Studio: a paid admin space where enterprise admins create custom copilots and give access to specific people or teams.
Bento Design System: I proposed the move to Hootsuite's Bento Design System to the PM and led it, replacing fragmented patterns with reusable components that matched the rest of the suite.
A trade-off. I explored a side panel that pushes the page content aside, giving the conversation more room. I discarded it because it squeezed charts and hurt the platform's responsiveness, and kept the floating panel.
The merge. In feedback sessions with the OwlyGPT designer, I co-designed the unified Wisdom experience. Yeti brought agent modes and the paid Studio with custom agents; OwlyGPT was a simpler assistant. My focus was carrying Yeti's capabilities into the new experience without losing its simplicity, and we co-created what is live today. The tight timeline, set so Talkwalker and Hootsuite could launch as one suite, meant prioritising a coherent experience over extended exploration.
The agent answers within the selected widget's context, named above the response
conclusion
I left shortly after the merged launch, before post-launch usage data was available, so the impact below is qualitative.
From help bot to agent: the assistant moved from answering help-centre questions to answering about the page and widget the user is working in.
A new paid tier: Wisdom Studio gave enterprise clients custom copilots with access control by person or team.
Carried into Hootsuite Wisdom: Yeti's modes and Studio capabilities were preserved in the merged AI launched across the Hootsuite suite.
Reflection. With more time, I'd have tested the merged experience with users before launch. In Studio, I'd simplify copilot creation and let admins build a dedicated prompt library for each copilot.