Lumen Trends
An AI-powered engine designed for global consumer brands to detect cultural shifts and emerging market trends. Taking a raw API proof-of-concept, I architected and designed the end-to-end production interface, establishing a cohesive “Ask, Discover, Understand, and Act” experience integrated into the core platform.
the challenge
Following an initial technical validation phase, my challenge was to translate complex statistical and LLM-generated outputs into an intuitive interface and, crucially, design a friction-free workflow connecting trend discovery with the platform’s existing deep analytics suite.
I translated the technical proof of concept into a production-ready experience, shaping the core interaction model, data visualization, and cross-product workflow.
Productizing the Concept: Translated early technical concepts into a production-ready user journey, defining the visual hierarchy, UI states, and edge cases.
Conversational Search UI: Designed a minimalist natural-language input and prompt-guidance system, removing complex query logic and making advanced data retrieval accessible to non-technical brand managers.
High-Density Data Visualization: Architected a modular dashboard layout and robust data tables to surface statistical patterns and clearly visualize emerging spikes against global benchmarks.
Cross-Product Workflow Integration: Designed the transition from trend discovery into the platform’s established analytics experience, enabling users to save emerging trends and continue with deeper analysis.
conclusion
Tier-1 Closed Beta Engagement: The polished, intuitive experience secured active participation and early purchase intent from major global market leaders across FMCG and Beauty during the closed beta.
Ecosystem Interoperability: Closed the user journey loop from trend discovery to deep operational analysis, connecting Lumen Trends with the existing analytics suite and extending the utility of the broader platform.
Real-World Insight Velocity: Enabled a major food and beverage enterprise to visually isolate emerging cultural snack trends weeks ahead of traditional market research, validating the clarity and efficiency of the visualization design.
Optimized Dev Handover: Delivered clean, production-ready specifications and component logic based on the internal design system, reducing implementation friction and supporting a faster transition from design to development.